Search Engine Optimisation (SEO) is a long-term digital marketing strategy which aims to improve the ranking position of a website in a search engine’s results, leading to more traffic and conversions.
Technologies we work with
When we first talk to potential clients who are interested in our SEO services, they often fit into one of these scenarios:
If you’re reading this, then perhaps you can relate to one of these positions.
But regardless of where you find yourself, we always recommend the same thing: find an individual or agency with experience of leading SEO campaigns in your industry, who can back their experience up with results, and who talk to you honestly and openly, as they would a friend.
Regardless of who that is, you’ll be onto a winner.
Our team at Cabana’s HQ in Manchester are usually a great fit, for which there are five main reasons:
Successful SEO campaigns are tailored specifically for the website and industry in question. They should be guided by a strong process for finding opportunities, creating a plan, implementing, measuring performance and then repeating.
We begin with a free consultation to learn more about your business, your industry and your objectives. We'll advise if SEO can help and discuss whether it's a good choice for your business.
If you decide to work with us after the consultation, we start by researching keywords, customers & competitors. We then audit your website's technical health and the quality of your content. This gives us all the information we need to build a long-term strategy.
Using our findings from the research, we follow the plan laid out in the SEO strategy. As more work is completed, over time your website's SEO performance should improve. We suggest changes, you sign them off, we action them. Simple.
We continually track performance using tools like Google Analytics & Google Search Console, and we use the data to adjust the strategy if necessary. Reports are sent to you each month.
“As a client of Cabana Agency for over three years, I have been highly impressed by their dedication, creativity and also by the consistency of results they bring to the table. They have employed a devastatingly effective approach to boosting our online presence.”
Anthony Maddalena, CEO of Powercall Training
Service Page Traffic
Time Spent On Site
New clients often ask us the following questions. We hope you find the answers useful too.
It's generally accepted amongst the SEO community that a campaign can take between 4 and 12 months before it starts delivering a return on investment. However, this depends on your website, your industry and your level of competition. In niche industries with little competition, we've seen websites shoot from the depths of Google's results to the first page in less than a month. In big industries with lots of competition, we've seen it take over a year to get any traction. We'll discuss this with you and provide you with an honest assessment of how we expect your site to progress, based on our experience.
An SEO campaign is usually provided as part of an ongoing monthly retainer or a one-off project. Either way, the cost is based on the amount of work needed: Hours required * hourly rate = total cost. Simply, bigger websites, or those in more competitive industries, tend to require more work in order to achieve their goals. Our hourly rate is competitive in comparison to other providers in Manchester, and we'll discuss potential costs with you in a free initial consultation.
We try to provide as comprehensive a service as possible. This includes delivering additional services, like writing new content or asking our developer to fix a technical issue - if doing so will benefit our SEO campaign. In short, it's our job to find opportunities to improve your website, bring them to you for discussion or sign off, and then do the work.
We do it all. From keyword research to technical audits, link building to content marketing, algorithm updates to competitor analysis, and more. Everything you expect & need, all wrapped up in a single service.
Over the years we've been fortunate enough to work with some brilliant clients, from small, local businesses to global industry leaders - and just about everyone in-between. We work hard to build a relationship with all of our clients, investing time and effort into understanding their businesses and adding value where we can.
CEO | Powercall Global Training
A 50% increase in users landing on key “money” pages from search engines YoY
Director | CADagency
Website load times reduced by 2.2 seconds
Cofounder | CarersHQ
Delivery of a comprehensive marketing strategy, market analysis and SEO campaign
CEO | Volution Fit
Content marketing delivery to support international markets expansion
CEO | Crew Board
Development of a bespoke recruitment CRM software for the luxury yachts industry
We’d love to learn about your business and the challenges you’re currently facing. Feel free to get in touch, whether that’s by email, phone, in-person or simply by clicking this handy little button below...