Pay-Per-Click (PPC) is a digital advertising model. Businesses display adverts on a search engine’s results page and pay a fee each time a user clicks on their ad. A good PPC campaign will keep the price paid per click as low as possible whilst generating new sales or enquiries at a profitable rate.
Technologies we work with
If you’re considering a PPC campaign as a means of growing your business and acquiring new customers, then you’ve probably got one question in mind:
Will it work?
We’ve heard this question a thousand times. Sometimes it’s from the owner of a small, local business who’s never tried PPC before, and sometimes it’s from the marketing manager of an established brand, who’s struggling to get the results they’re after on an existing PPC campaign.
Regardless of who’s asking though, the answer is usually ‘yes’.
PPC is an incredibly direct method of getting your product or service in front of a receptive and engaged audience. For 90% of businesses there is absolutely no reason this shouldn’t work. At its core, the keys to success are simple: identify your audience, target them with ads, convert them into leads or sales.
There is, however, a lot more happening under the surface. The tools and methods available to advertisers are constantly evolving. Therefore, it’s important to find a PPC agency who are well-experienced (preferably in your industry), who are proven to get good results, and who have the time to get to know the ins-and-outs of your business.
That might be us. Here’s a few reasons why:
If that sounds good to you then please get in touch. We’ll set up a call where you’ll have the chance to learn more about our team and we’ll ask a few questions about your business.
We work with you to understand your business, how much you want to spend on advertising, who your audience is, and what figures you need to achieve for a profitable campaign. This includes setting clear, measurable targets.
We then get to work. It's our job to find relevant keywords to target, write engaging ad copy, suggest improvements to your landing pages, create a logical account structure and then upload everything into Google Ads for you to sign off.
Once the campaign is live, we'll monitor performance regularly and tweak as required. We'll test ad copy, manage budgets, and bring costs as low as possible - but with maximum reward.
Performance is measured against the targets we set at the start of campaign, keeping everything on track. You'll receive reports on a monthly basis.
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We’d love to learn about your business and the challenges you’re currently facing. Feel free to get in touch, whether that’s by email, phone, in-person or simply by clicking this handy little button below...