Okay, we admit we're a little biased. But let's discuss it.
Sam is an experienced digital marketing consultant with a specialism in search engine optimisation (SEO). He's led, created and managed the implementation of search marketing strategies for companies, big and small, across a variety of sectors.
With SEO, you have to decide between managing your SEO efforts internally or outsourcing.
It’s a tough choice to make. The right answer often depends on your circumstances and objectives.
The main business case for managing SEO internally is clear. A full-time member of staff can work on their company’s SEO all day, every day. An agency or freelancer won’t be able to commit as much time, as they have other clients to service.
There is no getting around this fact. That’s a serious benefit… if you have the right person (more on this below).
But, that’s where the benefits stop. On the other hand, here are the negatives:
And, unless you have an extensive background in SEO you are unlikely to know what to look for when interviewing someone. A weak candidate can look great during an interview. Even agencies struggle to separate the wheat from the chaff.
Naturally, working with an agency resolves such issues because they already have senior staff, who are unlikely to have made it to their positions without being good at what they do.
Maybe I’ve missed an argument in favour of in-house. Please feel free to share it, but I’m confident it won’t outweigh the four points above.
So, should you manage your SEO in-house?
Our argument is that the majority of businesses would benefit more from outsourcing than they would from in-house management. But, you may benefit from managing it internally if:
Adam Scott, Director, Portabello
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