Re-imagining Websites - SK Accountants

What makes an effective website? For professional services businesses like law firms, the effectiveness is determined by the number of enquiries the website generates.

So, once visitors land on your website, how do you offer a great user experience and maximise conversions?

In this series, we reimagine SME websites, discussing what works, what doesn't, and brainstorm ideas to make the most of their site through a design update.

SK Accountants is an established and trusted firm of accountants based in Manchester delivering complete, efficient and cost-effective accountancy services to support local and national businesses.

So how do we translate that into an online experience to help start a conversation between SK Accountants and their audience?

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SK ACCOUNTANTS CURRENT WEBSITE

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SK ACCOUNTANTS CURRENT WEBSITE

As usual, before we delve into how we would freshen things up…

Here’s what works well already

  1. Panels – SK Accountants site uses panels throughout that help break up relevant information, particularly on package selection pannels. 
  2.  CTA use – Consistent call-to-actions are used across the site, helping guide visitors.
  3.  Simple and effective Hero – A short and snappy introduction to a website helps to give audiences a clear indication of what they are looking at without being overwhelmed with information straight away. Great work!
  4.  Brand elements – Looking through SK accountants website, it’s clear that they are interested in exploring a more colourful and exciting aesthetic that will help give their website an edge.

 

Now, here’s what we think SK Accountants website could benefit from…

  1.  Clear call-to-actions  We’ve decided to re-arrange h enquiry form and call-to-action buttons. This way, we account for what most visitors should do next after landing on the site.
  2. Updated content panels – Presenting content in a visual and digestible way offers a good user experience, and introducing more imagery, lists and generally breaking up the text with brand elements would help the site present the content in a much more aesthetically pleasing way.
  3. Explore the brand; SK Accountants already has bold and unique colour use. Exploring this further while balancing a professional tone across the website will help create a clear and consistent brand.

 

Okay, let’s talk design.

1. Clear call-to-actions

Showing trust and support is vital when it comes to Service websites and so moving the call-to-action enquiry form to be viewable above the fold will allow readers to seek advice straight away.

Not all visitors may want to do that just yet, however.

Having a clear and attractive Hero with the right balance of information helps to engage audiences and communicates a clear message. Additionally, clear CTA buttons effectively guide readers to the right place.

 

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WIREFRAMES

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CTA DESIGNS

2. New content panels

Focussing on the highest impact elements such as above-the-fold banners or the homepage is step one for optimising a website. But we didn’t want to stop there.

Visitors value content presented in a clear and digestible way. This way, they can scan pages, find information easily, and quickly decide if they are in the right place for what they’re looking for.

What would be very valuable, in this case, is generally breaking up the copy into smaller blocks of text, allowing an introduction of graphics and visuals as well as headings and sub-headings to help guide readers.

Now, we can’t redesign the whole site for this post, so let’s get back to the homepage.

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PANEL DEVELOPMENT

3. Explore the brand

SK Accountants already have hints of bold branding, using a great palette of oranges, reds, and deep purples but have no real consistent use of brand elements.

We think this can be explored while keeping a professional and modern tone. 

We opted for a cleaner and more modern take on their existing logo and generally a more updated and professional tone across the site.

Experimenting with new styles, fonts, and imagery, we incorporated some cool digital illustrations using the existing colour scheme to be bold and bring the site to life. These can help visualise concepts, create a visual language, and add a professional and modern quality. 

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BRAND REFRESH

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BRAND DEVELOPMENT

So here it is, our final reimagination of SK Accountants website.

Our favourite design incorporated all the points we discussed in a way that resonated with our team. Did you have a different favourite?

We would love to hear your thoughts on what we’ve done here and receive suggestions for other websites you’d like us to review – click here to get in touch with us.

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FINAL DESIGN

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