Knowledge Base

Looking to learn a bit more about SEO?

Whether you're a business owner, marketing manager, or budding SEO professional, there's something in our knowledge base for everyone. We're strong believers in educating others about our craft because without people sharing their experiences and understanding, we probably wouldn't get very far – either as marketers or as a society.

And, given all the fantastic resources and posts we've read over the years, this blog is our chance to contribute something back and pass on what we know. We hope you like what you find.

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The Basics

How do search engines work?
Search engines are, undoubtedly, incredibly complex beasts. But if we break down their process into three key steps, it can be easier to understand what’s going on and how that affects marketing practices like SEO.

What is SEO, and how does it work?
Search engine optimisation, or “SEO” for short, is a multi-billion pound industry. But what are the principles behind it, and what do SEO professionals do?

Should we manage our SEO in-house?
Okay, we admit we’re a little biased. But let’s discuss it.

Should I optimise my blog posts with Yoast?
Clients ask us this question all the time. So here’s the answer.

What do bad links look like?
We take a look at the difference between good and bad links, so you know what to look out for when working with an SEO agency, company or freelancer.

Posts in the pipeline (coming soon):

  • How long does SEO take to start working?
  • How much does SEO cost?
  • How to hire an SEO consultant?
  • Is SEO worth it?
  • Will SEO work for my business?

SEO For…

SEO for Solicitors
This post is part of a series looking at the steps of an SEO campaign in different industries. Here, we look at SEO for the legal industry – whether you’re a barrister or a solicitor, a firm in the magic circle or a small, local practice, this one is for you.

Posts in the pipeline (coming soon):

  • SEO for Accountants
  • SEO for Architects
  • SEO for Estate Agents
  • SEO for Wineries
  • SEO for the Travel Industry

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