Case Study: Track Capital
Boosting the growth of a startup property investment company.
Track Capital is a property investment company in London. They help investors find and acquire buy-to-let apartments across the UK’s main cities. The founders started the business in early 2020 after years of working in the property sector.
After a couple of months running their marketing with mixed success, Track Capital approached us for help. They wanted to utilise SEO as a means of generating a stream of qualified leads for their properties.
We set targets to rank for three types of keywords:
- Broad terms, e.g. Property Investment Company
- Location terms, e.g. Property Investment Company Manchester
- Property names, e.g. St Anne’s Gardens
Our varied approach mixed easier, short-term targets (property names) with competitive, long-term targets (broad).
Results:
- From 0 keywords ranking on the first page of Google to 33 within 12 months, of which a third are in positions 1-3
- A return on investment of over 1,100%
- Combined with highly successful campaigns through Facebook and Google Ads, Track Capital have been able to scale their business with multiple new hires.
- Coverage in The Times, Daily Express, and various industry-specific publications from our outreach campaigns.
“Consistent positive results from the work Cabana have done for us.
They’re easy to work with, reliable, and they do a quality job for our company.”
Nick Hyland, Founding Director at Track Capital