Our Team

Jakub, Sam and Ricardo first met as a trio via a freelance project in 2018. Since then, we’ve never stopped working together and partnered with some really talented people.

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Sam Sheppard

Sam is the co-founder of Cabana. He leads all campaigns and acts as the main point of contact for our clients. He has an extensive background in SEO, having worked as a Senior Consultant in an award-winning SEO department at one of Manchester’s leading agencies before launching Cabana in 2020.

He’s led, created and managed the implementation of search marketing strategies for companies, big and small, across a variety of sectors.

Adam Lynch

Adam works alongside Sam as part of the SEO team. With an academic background in marketing (BA) and psychology (MSc), Adam is responsible for our link building campaigns. He is constantly on the lookout for creative ways to expand the digital reach of our clients, from imaginative PR strategies to bold social campaigns.

Ricardo Penswick

Ricardo is an experienced company director with a passion for innovative, well-run businesses. As one of the co-founders, he brings a wealth of finance, marketing and systems knowledge to our team, and is happy to share his knowledge and experience with our clients.

Natalie Till

Natalie is a finance & HR executive, responsible for managing payroll, recruitment, bookkeeping, budgeting, and keeping the agency in check. As a mathematics graduate, Natalie puts her skills to use by assisting with R&D projects for the SEO team.

Jakub Wawszczyk

Jakub is a full-stack web developer and a natural problem solver with a decade of experience in designing, managing and building web assets. Jakub is part of the original co-founding team of the agency, but now heads up a separate development division, Kuba Software, a sister brand of Cabana.

Nieve Walton

Nieve is an experienced designer with work spanning branding, web design, social media marketing, UX, illustration, and more. Nieve heads up a separate design division, Wob Agency, a sister brand of Cabana. She assists us by bringing our outreach and social campaigns to life with creative assets and graphics. Nieve is also on hand for any other design requirements our clients have.

Francisco Mendez de Vigo

Francisco is a digital transformation expert and an organisation ninja. He overlooks our expansion and partnerships in the Portuguese market.

Join our team

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